In 2012, Tobias Flaitz became CEO and a member of the Board of Directors for Sedo Holding AG.  Before this, Flaitz worked with Hubert Burda Media in Munich, Germany. At Burda Media, where he helped successfully grow the business in the digital sphere, he had executive responsibility in the fields of Strategy and Business Development. Prior to this, Flaitz had worked for many years as a Strategy Consultant for Accenture and Booz & Co. in Europe, the US, and the Middle East. Tobias Flaitz has an engineering degree and holds an MBA from the Universities of St. Gallen, Switzerland, and Berkeley, CA.

Alexander Roethinger has been Managing Director Technology of affilinet since 2005 and in this role also leads the affilinet development team in Hannover. Since October 1st 2009 he has also taken on the position as CTO of the Sedo Holding. Prior to joining Sedo Holding Alexander Roethinger gathered a lot of experience as an independent developer and consultant and held executive positions at DCI - Database for Commerce and Industry AG Starnberg between 1999 and 2005 (until 2001 as CTO and Managing Director of the DCI subsidiaries in Malta and Rumania and from 2003 on as Director Production and Development.)