Domain marketing – using specific internet addresses to advertise to particular target groups
Sedo acts as a broker between domain owners and advertisers in over 200 countries, for the benefit of both sides: in domain marketing, each ad is paired up with the matching site. Sedo Holding´s specialist for domain marketing is the world’s biggest trading platform for domain names.
Our global trading platform for Internet addresses offers advertisers attractive advertising options and domain owners lucrative models for generating income.
Advertisers can serve their campaigns to the ideal websites and/or place advertising links on thematically matching domains.
Domain owners get free full service: Sedo lets them list and park websites, and trade and negotiate them online.
Advantages offered by Sedo
The trade with domain names – buying and selling them – along with domain marketing (advertising on domains) are the pillars that support Sedo’s business model.
Our specialist thematically matches domain owners and advertisers to generate profit for both sides. Domain owners are happy to have access to the advertising industry, while advertisers appreciate getting a controllable and quantifiable return on investment, all while maintaining full process and cost control for everyone involved.
Advertising links are automatically matched with the right domain, and layouts are also standardised. The ads are billed based on the number of clicks generated (Pay per Click).
Sedo is the global leader in domain marketing, and conducts its trade in 21 languages. With headquarters in Cologne, London and Boston (Massachusetts, USA), Sedo services customers in over 200 countries. The platform was IDN-enabled last year, meaning that Asian domains can now be processed as well.
About domain marketing
In domain marketing, advertisers obtain or use a specific internet address for a particular campaign, and make it the center of all supporting activities. Once the campaign is concluded, there are attractive options for further marketing the website used, in particular domain parking.
At a glance
- More than 16 million domains
- More than 7.0 million parked domains
- Approx. 1 million members around the world
- Sites available in 21 languages
- Customers in over 200 countries
Sedo – the domain marketing specialist
- Established in: 2001
- Offices in: Germany, US, UK
- Headquarter: Cologne, Germany
- No. of employees: 165
