The number of Internet users and the time they spend online is increasing. In today’s society, the internet is easy and relatively inexpensive. The continuing spread of high-speed broadband Internet connectivity allows for increased use of effective online advertising formats with videos and Flash animations. Interactivity and the direct measurability of the Internet help to set online campaigns apart from conventional advertising. Besides, the tools used for planning, tracking, reporting and optimization are becoming ever more effective. Overall, advertising on the Internet offers a tangible added value – and its share of the total advertising market will keep increasing.

The Sedo Holding Group is a leading European supplier of online performance-based marketing solutions. With 320 employees in 5 European nations and the USA, Sedo Holding AG, with the brands affilinet and Sedo, focuses on its Affiliate Marketing and Domain Marketing segments.